Hire Me

Great ideas get lost without great instruction.

Think of me as your instructional co-pilot. You bring the subject matter expertise. I bring the structure, the scripts, the production, and the systems to turn it into learning that works.

I handle everything between your knowledge and a polished, effective learning experience:

• strategy
• design
• writing
• production
• publishing

Who I Work With

I partner with people who have something valuable to teach and need a trusted collaborator to help them teach it well:

• EdTech companies and learning platforms scaling content for global audiences
• Certification programs and professional associations modernizing their curricula
• Entrepreneurs and course creators who want polished, effective learning products
• Organizations translating complex technical or procedural knowledge into clear, engaging training

What I Do

Instructional Design & Curriculum Architecture

I bring structure to your expertise — conducting needs analysis, defining learning objectives, mapping course architecture, and designing assessments that actually measure what matters.

Learning Content Writing & Scripting

From video scripts and learner guides to practice frameworks and workbooks, I write content that’s clear, localization-friendly, and built for real comprehension — not just coverage.

Video & Audio Production

I take content from script to screen: recording, editing, and producing instructional video and audio for YouTube, LMS platforms, or wherever your learners are.

LMS Setup & Content Publishing

I set up and populate learning environments in Brightspace, LearnDash, and WordPress/Podia — so your content is organized, accessible, and ready to scale.

How It Works

1. Discovery Call: We talk about your learners, your goals, and what a successful outcome will look like.
2. Proposal: I outline the scope, deliverables, timeline, and project investment.
3. Design & Production: I handle the messy middle: research, writing, design, production, and iteration.
4. Review & Launch: We refine together, then publish with confidence.

Why It Works

• 20+ years designing learning experiences for global audiences.
• Proven ability to translate complex topics into clear, engaging content across video, audio, text, and interactive formats.
• Deep experience designing for localization — so your content travels well across languages and cultures.
• Led a full redesign of an international certification program serving 2,000+ learners.
• Scaled a YouTube education channel from 30K to 300K subscribers through audience research and iterative content design.

“John is a consummate professional and digital Renaissance man, crafting work around complex topics that engage, educate, and retain an audience without overwhelming.” — Melissa Yee, Growth Strategist

Let’s Build Something Worth Learning

Whether you’re starting from scratch or fixing what isn’t working, I’d love to hear about your project.

Open to full-time, contract, and consulting engagements.