Client:

Nutritional Therapy Association

Project Scope:

• Overhaul flagship certification program
• Develop new self-study
• Select and launch new Learning Management System (LMS)

Problem:

• Outdated learning resources
• Lack of a modern LMS
• No top-of-funnel offering

Approach:

• Overhauled the school’s flagship certification program.
• Wrote a new learner textbook and designed student and instructor guides.
• Selected, tested, and set up a new Learning Management System (Brightspace).
• Created a new 8-week self-study course.
• Scripted and directed in-studio videos with subject matter experts.
• Designed learner guides.
• Worked closely with the marketing team to ensure brand alignment.

Result:

Increased revenues and improved learning outcomes for 2,000+ graduates to date.