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John Fotheringham

Learning That Clicks & Sticks

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LingQ

Client:

LingQ ($3M language education business) / polyglot Steve Kaufmann’s YouTube channel (1.4M subs)

Project Scope:

End-to-end YouTube production

Problem:

Low conversion, viewer retention, and video completion rates

Approach:

Improved thumbnails, stronger hooks, tighter editing, and more polished visuals

Result:

Significantly increased click-through-rates and watch times

Filed Under: Portfolio

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