Client:

Write of Passage (online writing school) / David Perell’s YouTube channel

Project:

How I Write — Season 1 (end‑to‑end podcast & YouTube production)

Objective:

• Launch a new interview show as a top‑of‑funnel marketing channel for Write of Passage.
• Develop a compelling episode format and video-first podcast strategy.
• Secure high‑caliber guests and world-class writers.
• Design a reliable in‑studio production workflow.

Approach:

• Defined the editorial strategy, narrative interview arc, and episode structure.
• Built a guest research and outreach pipeline.
• Secured commitments from world‑class authors and creators.
• Produced in‑person studio recordings, designed set dressings, and run-of-show.
• Ensure a pleasant guest experience from initial outreach, to studio time, to followup.
• Scripted intros/outros, prepared host briefs, and provided the host with realtime info and questions.
• Created guest outreach templates, recording checklists, show notes, and a content calendar.

Results:

• Secured a slate of high‑profile guests and completed multiple in‑studio recordings ready for post.
• Established a repeatable production system enabling a weekly release cadence post‑launch.
• Recorded in-studio interviews with best-selling authors, top bloggers, journalists, etc.